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Marketing Tips for your Lash & Brow Tinting & Perming Services 

Learn the trade secrets we have accumulated through our years of experience. These tips will help you build a client base of happy repeat customers that will provide a tremendous increase in your income!

• Have an Eye Lash Perming & Tinting party in your salon -- this is where you can even introduce your Permanent Makeup services.  These services can be done prior to the application of Permanent Makeup.    Make sure to have your appointment book, portfolio and Permanent Makeup Certificate of Training available for clients to review. 
• Choose 2 clients who can refer you lots of other clients.  1 for your Eyelash Tinting & Lash Perming Model and another one as the Eyebrow Tinting model.  This way you will get double the FREE Advertising in your community.  Blondes and/or light skinned clients show the most dramatic results. 
• Give clients a price break when they have 2 or 3 of the Tinting and/or Perming services done at the same time.  You can also incorporate these services during your facial while the mask is processing. 
• Present a certificate for $50 or $100 (depending on what you charge) to all that attend for their 1st Permanent Makeup service.  Educate your clients on the benefits of having Permanent Makeup. 
• Tell clients you will give them a $50 Gift Certificate towards any product or service you offer in your salon for all Permanent Makeup Referrals. (Preferably for product so your time is not tied up). 
• Don't limit yourself to Women only -- include Men and people in the Modeling industry, TV, Acting, Etc., are all excellent clientele for these services. 
• You can Tint Beards, Mustaches and Side Burns. 
• To expand your services in the community market yourself to Plastic Surgeons, Dermatologists and other Groups & Services that can help you build your clientele. 
• Market your services by donating Gift Certificates (partial cost of service only) to charitable events, radio stations, etc. 
• Contact local talk shows and radio shows and do a live demonstration -- make sure they give out your Salon Name & Phone Number so the audience can contact you. 
• BOOK THE APPOINTMENTS NOW!!

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